Art of Being Fresh

“Clothing is a direct reflection of individuality…”

The blending of urban culture and art has always made for a very interesting combination.  When someone takes that amalgamation and turns it into a fashion statement, what you might get is a stylish, lifestyle driven clothing line with a tremendous amount of attitude.  Currently, the fashion market is flooded with urban clothing lines and it seems as if there are new lines popping up everyday.  In most cases, many of these lines fall short in terms of style, originality and their ability to capture the essence of urban culture and lifestyle.  But in this case, this young company has garnered a great following by exuding those particular qualities.  The name of that young clothing line is Art and Life.

The Art and Life Clothing Company was launched in late 2007 by Brandon Jones, Chris Cantrell and Mike McBride.  Their love and passion for aesthetics and fashion led the young men to design a line that in their minds would redefine southern fashion.  The Georgia based line and its’ designs are heavily influenced by music, life, art and southern culture.  In a market that caters to a demographic that has a surplus of fashion lines to choose from, Art and Life Clothing has established itself as a legitimate following particularly with the collegiate age group.  Art and Life Clothing is stamping footprints in the ground that I would advise other new young lines to follow.

The Art and Life Clothing Company has gained favorable attention with young adults and that attention is allowing them to make some serious power moves.  Recently, Art and Life held a fashion show at Opera Night Club in Atlanta (a club that has been ranked the number 5 night club in America).  Art and Life just recently the new spring line on March 1^st and has partnered with Nuvo Sparkling Liqueur for their spring ad campaign.  Art and Life have been flirting with the music industry as well.  The designs have been featured in a music video from Travis Porter called “Get Naked.”  Art and Life have recently teamed up with the CEO of L.O.U.D. Megatainment, KC Route, to present The Art is Life Mixtape Series.  The Art and Life has a bright year ahead of them and it would behoove you to remember their name.

The Art and Life Clothing Company have carved out their own niche in the fashion industry.  They have been able to blend art, culture and style to deliver a brand that is bold, edgy and fresh.  There is an art to everything is life, and with Art and Life Clothing, people can master the art of being fresh.

~ Remon

For more information on Art and Life Clothing Company, please visit www.artandlifeclothingcompany.com.